Macro Research vs Micro Research
We have heard the terms Macroeconomy and Microeconomy in economic world.
Based on Wikipedia, macroeconomy is a branch of economics that deals with the performance, structure, and behavior of a national or regional economy as a whole. Macroeconomist study things like GDP, unemployment rates, and price indices to understand how the whole economy function within and between nations.
Microeconomy in the other hand, learn about the interaction between producers, distributors and customers. They learn about how goods and money being distributed, about supply and demand.
“Macro Research” – “Micro Research”
In the market research world, there’re also two kinds of research needed to be conducted. Macro and micro research.
Macro research is doing research about current and upcoming trends based on This works horizontally based on global demand factor and work vertically over certain timeframe inbetween trends. This is about doing research BETWEEN existing markets.
Micro research in the other hand, is about doing research “locally” or get into details of certain keywords (in terms of online research), doing small surveys and polls WITHIN a market or even a niche market.
Just like in trading world, we need both of them when it comes to building a long term online or even offline business. It’s easier of course, doing it online. We can do “macro research” by aggregating some informations about certain market from many news sites, trend sites, blogosphere, etc.
Some of the best sites for this that I know so far are:
- Trendsspotting (RSSed at left menu of this website)
- Techcrunch (a technology blog), etc.
For micro research though, there’re certain websites you can use, like:
-Yahoo and Google Groups and Answer
- Forums
- survey sites
- put polls at your website,
- Keyword Tools like Wordtracker and the one I’ve posted earlier, Google’s free KeywordTool (Adwords account needed), etc.
I hope you got the point. So in order to start building a business, it’s very crucial to do the research. The longer the research you conduct, the better your business will be able to position itself in this whole new game. We’ve heard that most of successful businesses are those that come at the right place, at the right time.
How can they do that? Are they just jump into their market by accident or coincidentally? Well… most of them didn’t. Amazon.com took 7 years preparing their business. How long would you?
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Contrarean.com by Cal
Cool post, just subscribed.